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29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

27 marzo, 2019

Tiktok and Douyin are not the same

TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as …

30 enero, 2019

6 Chinese Social Media Apps you Should Use in 2019

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …

21 enero, 2019

WeChat on-line new features: can do 32 countries visa

Going abroad! WeChat on-line new features: can do 32 countries visa For a long time, WeChat and Alipay have been committed to applying their own APP functions …

29 octubre, 2018

What Happens in One Minute on the Chinese Internet

What Happens in One Minute on the Chinese Internet In August, China’s internet population surpassed 800 million for the first time according to official government statistics. So …

9 octubre, 2018

eCommerce in China and Social Networks

With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% …

9 abril, 2018

The end of Meipai. Hello Douyin!

The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …