China Social Media | Centered Blog - China Social Media
  • WeChat launches new style QR codes For Mini Programs. China social networks WeChat launched a completely new kind of QR code for China entitled Mini Program Codes (小程序码). How do the new codes work? Why are WeChat launching them? and Is WeChat copying Facebook now? How do they work? China social networks For a WeChat user the new QR codes work exactly the same as the old ones. Long press to open up the scan option from within WeChat and use the front facing camera when …

  •  WeChat becoming a threat to Baidu in mobile search? Chinese social networks Chinese social networks WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources. The search box is on top of WeChat main user interfaces (Chats; Contacts; Discover); I conducted a search for “Jay Chou”, a very famous Taiwanese celebrity, and saw the …

  • Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. Video advertising, launched in the second quarter of 2016, contributed over 10% of its total advertising revenue in the second half of the year, according to Sina Weibo. Though the total user base and usage of Twitter-like services in China began to decline in 2013, Sina Weibo regained momentum in 2016 thanks to the …

  • Miaopai Introduction: The 3 Basics of Getting Started – China video sharing Miaopai (秒拍) is a China short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and made it the official short video provider of Weibo. When users upload videos on Weibo, a Miaopai logo will automatically appear in the upper right of the video. …

  • CHINA: Aibnb is forced to change his name due to the fact that China’s consumer hate it! Airbnb is now known as something different in China. On Wednesday (March 22) the home-sharing service announced it would be known as “Aibiying,” or 爱彼迎, in China. The Chinese name translates as “welcome each other with love,” a reflection of Airbnb’s mission to bring together people from communities all around the world, the company explains in a statement. It is clear that Airbnb …

  • Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed? Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging the huge social media followings of local fashion Chinese bloggers. However, this strategy can leave brands with more questions than answers. Investment company Exane BNP Paribas’ recent report, The Shopping Guide: Bloggers in China, which names China’s top 10 fashion bloggers, explores exactly to what extent these influencers can be helpful.   The report …

  • Main Differences Between Baidu and Google SERPs Chinese Only (Baidu and Google) The interface is only offered in Simplified Chinese. No other languages are supported. Click Behavior (Baidu and Google) Links clicked on the SERP open in a new window, keeping the Baidu window always open for users to come back to it. Image-Heavy (Baidu and Google) The majority of organic results have thumbnail images associated with them. Image-based related searches are present for almost every single search on the right side. Ad Declaration …

  • Luxury Hotels Increase Social E-Commerce Efforts for CNY – Chinese travellers Chinese Lunar New Year and Chinese travellers, once a time for family and friends to reunite at home, has become one of the hottest times of the year for Chinese consumers to travel, both domestically and internationally. Anticipating a spike in tourism during the holiday, luxury hotels take the opportunity each year to push out Spring Festival-inspired marketing campaigns and special packages to attract more guests. The China National Tourism Administration predicts …

  • Spring Festival, an annual celebration of the Chinese New Year, is almost upon us. While some traditions haven’t changed much, like family dinners and lighting firecrackers, others have evolved with the times. Since hongbao (红包 or lucky money in English) went digital on WeChat in 2014, we wait every year to see what exciting new features China’s internet giants have introduced. And the Year of the Rooster is no different. WeChat is out, but that doesn’t mean it’s only Alipay Although …

  • In June 2015, a couple dozen China-based photographers—some Chinese, some not—founded the Instagram account Eyes on China. Their goal, as member photographer Gilles Sabrié put it, was to collectively create “a diverse, dynamic, and objective view” of the country where they worked. In the final weeks of 2016, ChinaFile collaborated with the group to assemble a gallery of images that eschews major news stories, looking back on the year from a more intimate distance. Aspiring Internet celebrities (a.k.a. hostesses) attend …