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26 marzo, 2019

Kuakua, the new trend in Chinese Social Media

Kuakua groups on WeChat, whose members seek compliments for moral support, have become a new fad among users in China Social Media. A student usually posts something …

26 marzo, 2019

Pinduoduo rocks the market

Pinduoduo users surpassed JD.com and challenged Taobao in just three years since it was established. The number of active buyers skyrocketed from 67.7 million in the first …

14 marzo, 2019

Esports Battle: Douyu vs. Huya

With the rise of live streaming apps like Yizhibo, Inke, and Huajiao, live streaming videos have become incredibly trendy in China.  This is particularly true when it …

12 marzo, 2019

Luxury brands boost in Douyin

Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles Since August, Dior has gained 282,000 followers to its posts on …

14 febrero, 2019

Small cities in China lead the growth consumption

Small cities in China lead the growth consumption, 40% of all WeChat Pay transactions were in small fourth, fifth, and six-tier cities. According to data released by Tencent’s …

8 febrero, 2019

Live-streaming in China

Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns …

30 enero, 2019

6 Chinese Social Media Apps you Should Use in 2019

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …

29 enero, 2019

China’s internet is still the third-largest country on earth

At less than 50% penetration, China’s internet is still the third-largest country on earth China’s internet is massive. How massive? According to a new report from CNNIC, …

28 enero, 2019

Peppa Pig goes viral as China prepares for the year of pig

Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. …

23 enero, 2019

Oreo launches China-only hot chicken wing and wasabi flavors

Oreo launches China-only hot chicken wing and wasabi flavors It’s a great time to be alive in China, with the debut of the new hot chicken wing …