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14 marzo, 2019

Esports Battle: Douyu vs. Huya

With the rise of live streaming apps like Yizhibo, Inke, and Huajiao, live streaming videos have become incredibly trendy in China.  This is particularly true when it …

12 marzo, 2019

Luxury brands boost in Douyin

Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles Since August, Dior has gained 282,000 followers to its posts on …

14 febrero, 2019

Small cities in China lead the growth consumption

Small cities in China lead the growth consumption, 40% of all WeChat Pay transactions were in small fourth, fifth, and six-tier cities. According to data released by Tencent’s …

8 febrero, 2019

Live-streaming in China

Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns …

30 enero, 2019

6 Chinese Social Media Apps you Should Use in 2019

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …

29 enero, 2019

China’s internet is still the third-largest country on earth

At less than 50% penetration, China’s internet is still the third-largest country on earth China’s internet is massive. How massive? According to a new report from CNNIC, …

28 enero, 2019

Peppa Pig goes viral as China prepares for the year of pig

Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. …

23 enero, 2019

Oreo launches China-only hot chicken wing and wasabi flavors

Oreo launches China-only hot chicken wing and wasabi flavors It’s a great time to be alive in China, with the debut of the new hot chicken wing …

22 enero, 2019

Visual content and recommendations drive Chinese travel decisions

Visual content and recommendations drive Chinese travel decisions Ctrip recently announced a new feature on the line: travel. Users can share information such as text, photos, and …

21 enero, 2019

WeChat on-line new features: can do 32 countries visa

Going abroad! WeChat on-line new features: can do 32 countries visa For a long time, WeChat and Alipay have been committed to applying their own APP functions …