China Social Media | rocco, Autor en China Social Media

Author Archive

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

6 febrero, 2018

Women are important in China

As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

12 enero, 2018

5 Chinese Live Streaming Apps You Should Know

With over 200 live streaming apps available in China, it is difficult to choose which ones are the best. There are many factors that can be …

9 enero, 2018

Chinese Social Media Stars as Global Celebrity

China’s internet celebrities may be one step closer to international fame. BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

19 julio, 2017

Chinese consumers love advertising

Chinese consumers are more interested in targeted and personalised ads than their Western counterparts, according to new research – and most think advertisers are doing a better …

11 julio, 2017

Chinese rich consumers move faster

How the Chinese rich consumers Spend Differently There are currently 1 million Chinese people and 5 million Americans with at least 1 million USD in assets, or …

3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

26 mayo, 2017

Where do Chinese Students Study English Online? from 0 – 500 Chinese Yuan

Chinese students in Social Media: Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s …