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25 agosto, 2019

Weibo, a key platform in Chinese Tourism

Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to …

16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

10 julio, 2019

Digitalizing in China means Online 2 Offline

Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …

29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

22 abril, 2019

o2o strategy – the way to connect to Chinese Tourists

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

10 abril, 2019

Dolce&Gabbana China Crisis through Weibo hashtags

The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

28 marzo, 2019

How to create a store in WeChat

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …